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The Power of Public Relations

A published article about your company carries more weight with prospective customers than any advertisement you buy. And, best of all, it's FREE! Wouldn't you like to capture some free publicity for your company? You can, if your story can get the interest of an editor.

In this address, award-winning writer, Robert Wilson will tell you:

* How to plan and execute a publicity campaign.
* The best way to position your company to journalists.
* When to send a press release.
* What you should and should not include in a press kit.

Plus, you'll learn how to write:
* Press releases that will grab an editor's attention.
* Articles that position your company as an industry leader.
* Case studies, pitch letters, media advisories, newsletters and more.

An effective marketing plan includes public relations. Learn how to use this powerful tool to promote your company, product or service.

(Contact us today, for this inexpensive and convenient way to learn!)

Comments about Robert Wilson's

The Power of Public Relations

"This program is very helpful. Being in this field, it helped me to generate new ideas based on the ones presented in class."
Amy Albritten, PR Director, Client Server Solutions

"It was great! A lot of this information was hard to obtain on my own, but Robert gave me ten years of Know-How in six hours of class. Thanks!"
Raynelle McNeil, Loehmann's

"I gained many "Best" ideas. The foundation of ideas will be most helpful in planning and executing a PR campaign for Habitat For Humanity."
Robin Campbell, PR Chair, Habitat For Humanity

"Well worth the money! Thank you."
Teresa Moffitt, CEO, The Perfect Candidate

"The program was excellent. I've already used these ideas in writing press releases and to develop a PR plan for a specific program."
Mark Waite, State of Georgia, Office of School Readiness

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